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Funding Opportunity: Cooperative Marketing Program & "Downtown is Open For Business" Campaign

New marketing opportunities are available to help Downtown Syracuse, made possible through a grant from the Syracuse Economic Development Corporation (SEDCO). The Downtown Syracuse Foundation received $20,000 through a SEDCO COVID-19 relief grant funded by the federal CARES Act. The Downtown Syracuse Foundation is applying these funds to two opportunities to directly support Downtown Syracuse businesses: 

Cooperative Marketing Program: Businesses located throughout the 82 blocks that comprise Downtown Syracuse are invited to partner with other City of Syracuse businesses to host an event or special promotion designed to drive visitors into Downtown Syracuse. Each business collaboration is eligible to win $500 in paid marketing services provided by the Downtown Syracuse Foundation. Applications opened Thursday, July 8, and businesses may apply on a rolling basis. Physical copies may be mailed upon request. Applications must be submitted to Laurie Reed, Marketing Director of the Downtown Committee ( Please allow up to two weeks for application processing and decisions.

Independent Marketing Program: New to the third round of the grant, the Downtown Committee is introducing an Independent Marketing Program, where Downtown Syracuse businesses are invited to apply for funds to be used for marketing support and for the purchase of "open" signage and other materials to raise awareness of their business.

CNY Latino will offer a 40% discount on ads (placed within its publication) that are tied to this promotion, helping to better connect our LatinX community with area businesses.

Cooperative Marketing Overview

Cooperative Marketing Application Form

Independent Marketing Overview

Independent Marketing Application

"Downtown is Open For Business" Campaign: To provide visual cues that Downtown Syracuse is open for business, every street-level Downtown Syracuse business that wants a "Downtown is Open" flag may order one, free of charge. The festive flags will be available in six different colors and will be customized with the logo of each business. The flags will be installed in May 2021. Together, they will showcase all of the businesses that have reopened during the pandemic, and create a celebratory streetscape. Funding provided by SEDCO will cover the cost of each flag and installation. Interested businesses should reach out to Heather Schroeder, Director of the Downtown Committee's Economic Development program via phone (315-470-1958) or email (

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